My journey began at L'Oreal, where I learned the power of aesthetics in branding. Since moving into the UX space, I’ve focused on the intersection of human emotion and business metrics. Design isn't just the wrapper; it should be baked into the DNA of the product to ensure every interaction builds a meaningful connection.

Today, as VP of Brand at Markaaz, I lead our Product and Brand design. My job is to ensure design is a strategic lever that transforms high-level vision into intuitive, market-ready experiences.