dWell
Branding • UX/UI Design • Illustration
User Story
Koger: As a non-binary 19 year old, I want to get help in a gender-affirming environment, so that I can go to college and live independently.
Create a brand for an inclusive living space for young adults going through a recovery process.
Appeal to different demographic groups - bridge the gap between young adult clients, parents, and clinicians/therapists.
Design a logo that’s instantly recognizable, legible, unique, and true to dWell’s personality.
Develop line drawings that resemble architectural sketches; figures portrayed are inclusive.
Concept
Clean / Modern / Urban / Gender-neutral / Inclusive / Spatial / Structured
