Randstad RiseSmart
UX/UI DESIGN • MOBILE APP • REBRANDING • design system • USER RESEARCH • user journey • PROTOTYPE • QA
Career coaching mobile app
Create RiseSmart's own visual identity while leveraging Randstad, the parent business' branding, which led to the success of MVP launch
Update and add components to the existing design system to reflect new branding and feature sets
Contribute to the first launch of new product – end to end product flow, working closely w/cross functional teams, and QA
My Role at RiseSmart
My immediate goal was to enhance their brand image, which had been the major obstacle to their MVP app launch. I focused on creating a strategy that centered around integrating human-focused visuals and emotional triggers, both of which were vital to the success of their coaching app.
As part of the first launch of a new product, I played an active role in ensuring a seamless and efficient end-to-end product flow. Working closely with cross-functional teams, I collaborated with product managers, designers, developers, and quality assurance (QA) engineers to identify requirements, design needs, and development priorities.
