Nole Creative
Branding • UX/UI Design • responsive web design • art creation • social media strategy
User Story
Jinju: As a travel lover, I want to be able to find travel-themed art, so that I can buy a piece that reminds me of the special moments of my own trip.
Objectives
Create a brand that reflects the artist's unique style and personality.
Drive increased traffic to the website amongst Nole’s Target Audiences.
Increase awareness of and engagement with Nole Creative Illustrations.
Garner sustainable sales growth through ongoing social media optimization, experiences and collaborations.
Build a strong, consistent brand experience throughout the platforms – eCommerce site, offline stores, art markets, and social media.
Concept
Calm / Inspirational / Whitespace / Simple / Serene / Minimalist / Vibrant / Travel
UX Research
•Consumer data - online art sales by subject
•Why people buy art
•Competitive analysis - retailers, independent artists, artist collectives
•Tone of voice - storytelling vs informative, personal vs polished
•Google keywords trends
