Simply More Money
Branding • UX/UI Design • responsive web design • Illustration
User Story
Ali: As a small business owner, I want someone who can tell us unknown financial risk when launching our new product, so that I know how much to invest.
Objectives
Create a finance service brand that's trustworthy and knowledgeable without the boring, conventional financial institution vibe.
Appeal to ordinary people not just finance related experts by using memorable, unique illustrations and easy to understand language without jargon.
Concept
Sharp / Knowledgeable / Clear / Trustworthy / Approachable / Unconventional
