L'Oréal
graphic Design • package Design • art direction
Role
My time at L'Oréal was about mastering the art of the 'World Class' look. I managed the full creative lifecycle for prestige brands like SkinCeuticals, Kérastase, and Shu Uemura, ensuring every touchpoint—from high-end photoshoots and global advertising to social media strategy—honored the brand’s heritage while driving modern consumer engagement.
By leading the end-to-end process for product launches, I bridged the gap between tactile marketing collaterals and digital-first web design, developing a holistic approach to brand storytelling that balances aesthetics with business results.
Art Direction & Visual Narrative
A world-class product deserves a world-class story. I oversaw the visual direction of our photoshoots to ensure every frame didn't just showcase a product, but evoked the specific emotion and lifestyle of the brand's premium audience.
Adaptive Branding
Every brand under the L'Oréal umbrella has a distinct soul. Whether it was the clinical precision of SkinCeuticals or the luxury heritage of Kérastase, my role was to ensure the design language remained authentic to the brand while pushing the boundaries of modern digital storytelling.
